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Clean beauty you can trust: 5 natural and non-toxic skincare brands who champion their ingredients

London, United Kingdom

Unlike many skincare products, clean-labelled brands are taking it back to the start with natural ingredients and ‘no-nasties’. See our skintellectual round-up.

  • I

    LOLI

    “Peel back a beauty label far enough, and you’ll see that it’s lost its connection to what really nourishes us – food – and in its place is a blend of 95% water, preservatives and synthetics.” – LOLI

    ‘Living Organic Loving Ingredients’ (LOLI) uses organic, non-GMO, ethically-sourced ingredients.

    Beyond the actual contents, they’re pushing back on chemicals and waste at all stages by using food grade and recyclable glass containers as well as compostable packaging.

    On the supply chain side, they are committed to knowing who is involved at all stages of production, as well as support an anti-trafficking cause to push their mission of “made in a free world.”

    Image credit: LOLI

    Image credit: LOLI

    Himalayas

    • Image credit: LOLI
    • Image credit: LOLI

    Learn more about the businesses involved

  • II

    UpCircle

    Bringing circularity into the conversation, UpCircle Beauty turns leftover natural ingredients into skincare with their vegan and cruelty-free line made in the UK.

    These re-purposed products started around a mission to get the leftover coffee waste out of landfill and put to good use with its natural skin benefits.

    Since then, they’ve pushed forward with more initiatives, including palm-oil free, ocean-friendly, 100% recyclable packaging and organic – to name a few.

    Image credit: UpCircle

    Image credit: UpCircle

    London, United Kingdom

    • Image credit: UpCircle
    • Image credit: UpCircle

    Learn more about the businesses involved

  • III

    Wabi-Sabi

    Fairly-sourced ingredients are just the start for this luxury natural skincare. They raise the bar beyond fair wages by investing 10% of their profits into micro-loans for female entrepreneurs around the world.

    From the sustainably-farmed, small-scale artisans they work with to the women-run cooperatives, they are pushing both positive environmental and social impact – giving a gift from the women who purchase to the products to the women who make them.

    Image credit: Wabi-Sabi

    Image credit: Wabi-Sabi

    California, United States

    • Image credit: Wabi-Sabi
    • Image credit: Wabi-Sabi

    Learn more about the businesses involved

  • IV

    Frank Body

    Frank Body is an Australian-made skincare that’s bringing a bit of fun into the clean beauty space. It uses only natural and naturally-derved ingredients, which it points out, “are tested on babes, not bunnies.”

    It all started with a coffee scrub, but now they’ve now expanded while making sure all of the products are cruelty-free, paraben-free and eco-friendly.

    Image credit: Frank Body

    Image credit: Frank Body

    Australia

    • Image credit: Frank Body
    • Image credit: Frank Body

    Learn more about the businesses involved

  • V

    Summer Fridays

    Vegan-friendly, cruelty-free and paraben-free skincare that’s all about self-care with clean ingredients. This mask has taken Instagram by storm, but it’s the founders' search for “good-for-you-ingredients” that makes us want to watch for more...

    Started by two friends who used to share lots of homemade masks on their blogs before starting the bus23iness, they emphasise that it’s more than skin – it’s your body – so they are focused on using “simple, understandable” ingredients.

    Image credit: Summer Fridays

    Image credit: Summer Fridays

    United States

    • Image credit: Summer Fridays

    Learn more about the businesses involved

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