Look beyond the label
Use your purchasing power to drive real change. Look for stories and data-backed claims powered by Provenance at the point-of-sale. Discover the journeys and impact behind honest brands and products – online and in-store.
See Provenance online
Our plugins provide you with a gateway to the stories, impact, awards and standards behind products. Find them on e-commerce sites around the web.
Know a great online store that should communicate more about their products' provenance?
Look out for Provenance on the pack
We equip physical products with a unique ID that enables the tracking of each item. Through the ID, you can access a secure digital history, along with verified claims, enriched with content from along the supply chain.
Products are more than meets the eye. They are the sum of their creators’ work, history and ownership. What if there were a new digital dimension to products that gave verified information about their producers, origins and ingredients – creating transparency and accountability? We created Provenance to do just that.Jessi Baker
Founder & CEO of Provenance
Discover products with a story
Browse featured products, stories and members near you - wherever you are. Claim products you buy and contribute to the stories of the products you love. Very soon, you can use our powerful search tool to find products with a particular provenance, ask questions and endorse the supply chains that touch your community.
Become an Ambassador
Are you passionate about the people, places and materials behind your products? Support our mission by being an ambassador in your city, or for the industry sector you care most about.
See purpose in your purchases
Sign up to be one of the first to use our new shopping app and help drive greater transparency around the things you buy.
We’re a friendly team based in London,
so let us know if you’d like to chat.