We live in the world we buy into
Every day, we buy products that impact our planet. Opaque supply chains are devastating environments and compromising the wellbeing of people, animals and communities. Each product and business is different, but rarely do we have the information we need to make positive choices about what to buy.
A platform and consultancy for transparency
Provenance empowers brands to make the sourcing and impact behind their products transparent. We exist to enable citizens to access and trust in business sustainability efforts beyond today’s marketing hype. With our software, businesses can easily gather and present information and stories about products and their supply chains, including verified data to support them. By connecting this information to things - in store, on pack and online, we can all discover the origin, journey and impact of our products.
Our collective power is in our shared knowledge
We don’t sell products, we are a framework for gathering and sharing knowledge about them. Provenance is here for businesses that want to bring a digital dimension to products, to reinforce a genuine connection between the people who create and consume them. We aren’t claiming to be ‘ethical’ or ‘sustainable’, but we are striving for both these ideals through a firm commitment to open, accessible information.
Provenance began out of a personal frustration for how little we know about the things we buy.— Jessi Baker, Founder and CEO
We are now a growing social enterprise with supply chain, marketing, sustainability and blockchain tech expertise – making our team best placed to enable meaningful transparency.
Our base is in London, but our mission is global. Our common goal is to deliver meaningful change to commerce through open and accessible information about products and supply chains.
Jessi Baker, Thibaut Schaeffer, Luke Harvey, Harini Manivannan, Paul Mackay, Louise Garvin, Faisal Chaudhuri, Beth Thayne, Aurore Flaceliere, Luke Pontin, Astrid Chang, Caitlin Jones, Craig McCahill, Sarah Fulton Vachon, Felix Watts, Emilien Hoet, Saad Ghauri, Alanna Curtin and Alissa Brueckner.
With help from
Alexsis de Raadt St. James, Chemain Sanan, Brian Fitzpatrick, Scott Bell, Peter Gabriel, Lily Cole, Ian Kynnersley, Neliana Fuenmayor, Anina Henggeler, Nicole Green, Robert Walker, Roxy Rocks-Engelman, Tim Wilson, Rosa Koolhoven, Matthew Hussey, Guy Lipscombe, Ben Maxwell, Gavin Starks and Jutta Steiner.
I'm excited to work every day on technology that increases trust through honest, transparent communication and harnesses commerce to bring about meaningful change.Beth Thayne
Blockchain opens new horizons for brand transparency, and it’s great to be working with this tech at such a pivotal moment in consumer culture.Thibaut Schaeffer
Our social mission is baked into our Articles of Association at Companies House.
The company Project Provenance Ltd exists to empower people to change the way the global economy works. Creating and fostering open and accessible information about products is at our core, inspiring us to be active citizens through the things we choose to buy. We believe companies like us can and should operate both to succeed as a business and in service to local and global communities.
Provenance has been featured in more than 60 titles – from the BBC and The Guardian to the FT and Reuters. If you’d like to feature us, please see a selection of Provenance images and graphics here for your research or publication. Not for commercial use. Please do not re-create or alter them in any way.
Project Provenance Ltd,
71 Fanshaw St,
London, N1 6LA, UK
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CEO: Jessi Baker
Company number: 8622563
VAT number: 168965544