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Every product has a story

We enable great brands to communicate the origin and impact of their products. Increase engagement by connecting to shoppers’ changing values and help build a better world.

Made in Murrumbateman, Australia by Four Winds Vineyard

Bringing the supply chain to the shopper

Powered by blockchain and open data, our platform gathers and shares key product information and journeys in a way that’s secure, trustworthy and accessible.

An expert team to guide you on your transparency journey

There is an ever-growing global demand for transparency. With 70% of consumers most interested in the sustainability impact of the products they buy (Consumer Goods Forum, 2018), there is a new opportunity for your business to differentiate.

That’s why the Provenance team will help you align stakeholders on a transparency strategy, identify shared opportunities and engage your supply chain for success.

Discover our transparency programme

Join pioneering brands from all over the world

From Sydney to San Francisco, businesses are making their products transparent and trackable, reducing risk and increasing sales with Provenance-powered trust.

Look beyond the label

Our vision is that one day, every great product, whether a bottle of wine or a pair of jeans, will come with Provenance: accessible, trustworthy information about origin, journey and impact.

We’ve set out to build a network of honest businesses, and equip them with the tools they need to prove what matters most about their goods: from the source of their ingredients, to their impact on environment and society.

A future-proof solution, endorsed by over 50 titles

  • “One of ten amazing Science and Technology innovations to watch”

  • “Starting a revolution in consumer understanding”

  • “Designed to let users know more about where their products are coming from”

Join the transparency movement

Contact us

We’re a friendly team based in London,
so let us know if you’d like to chat.

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